About Us

10,000+ Entrepreneurs. 4,000+ Doctors. Two Private Equity Exits.

Jimmy Nicholas and Dr. Dustin Burleson help practice owners and entrepreneurs build businesses that run without them.

THE NATURAL PARTNERSHIP

In 2013, Jimmy Nicholas and Dr. Dustin Burleson competed against each other for GKIC’s Marketer of the Year. Jimmy won by a razor-thin margin. Before he got home, a FedEx package arrived from Dustin with a handwritten card: “Your number one fan.”

That moment started nearly two decades of collaboration. 10,000+ entrepreneurs. 4,000+ doctors. Two private equity exits. And now they’re both in your corner.

OUR PHILOSOPHY

Clarity brings Alignment. Alignment creates Momentum. Momentum produces Wealth.

This is The Wealthy Way.

When you’re aligned with your purpose, your team, and the people you serve, momentum becomes inevitable.

Ready to learn more about us?

Connector. Business strategist. Private equity exit. Dan Kennedy Marketer of the Year Winner. 2x Harvard Business School speaker. 3x #1 Amazon bestselling author. Over two decades in the trenches.

Board-certified orthodontist. Real estate owner & investor. Early-stage consumer brand builder. Serial entrepreneur. Private equity exit. 15+ years coaching entrepreneurs, doctors, and medical professionals

How we met. Why we work together. Nearly two decades of collaboration.

The 7 principles that guide everything we do.

Our philosophy. Clarity brings Alignment. Alignment creates Momentum. Momentum Produces Wealth.