FREQUENTLY ASKED QUESTIONS
WHICH SHOULD I CHOOSE?
The Intelligence Brief ($4,000) gives you a strategic report, probability assessment, 90-day roadmap, and one AI assistant. You answer 15 short and simple questions. We deliver in 3 weeks.
The Intelligence Machine ($10,500) gives you a complete system: full voice extraction, 50+ AI Specialists your team uses daily, 12-month playbook, mastermind access, and quarterly updates. You and your team answer questions across several categories (2-4 hours). We deliver in 4-6 weeks.
Most people should start with the Intelligence Brief. It gives you clarity, a 90-day roadmap, and a taste of working with us. If you need more after that, you get a $2,500 credit toward the full Intelligence Machine.
Skip straight to the Intelligence Machine only if you already KNOW you want 50+ AI Specialists, mastermind access, and infrastructure that gets smarter over time.
Yes. Upgrade within 12 months of your deposit and $2,500 of your Intelligence Brief investment applies as a credit. You pay $8,000 instead of $10,500.
Everything we learn in your Intelligence Brief feeds into your Intelligence Machine. You're not starting over.
Yes. If you already know you want the full system, get it. The Intelligence Brief is for people who want clarity first or want to test working with us.
ABOUT THE INTELLIGENCE BRIEF
Your Intelligence Brief with 90-Day Roadmap is a strategic report that gives you:
- SWOT analysis specific to your market
- Voice of the Market analysis (what patients/clients actually say)
- 90-Day Marketing Roadmap with probability assessment
- One Strategic Intelligence Assistant (AI) you can ask questions
- 45-minute strategy call to walk through everything
You'll have your deliverable and strategy call within 3 weeks of your deposit. This assumes you complete your 15 questions within the first week.
Answer 15 short and simple questions. That's it. We do everything else.
You can answer via writing, audio, or video through our secure portal. Answer on your schedule. We start researching the moment you submit your deposit.
Start with one. Add more later at $1,500 each whenever you're ready. You're not required to include all your locations.
Yes. That's one of the best uses. They get clear direction on what to focus on, what to say, and where to spend resources.
At the end of your strategy call, if you don't believe your Intelligence Brief and 90-Day Roadmap were worth the investment, request a refund. You'll get 100% of your money back. You keep the report. You forfeit the 2 roadmap updates and access to your Strategic Intelligence Assistant
ABOUT THE INTELLIGENCE MACHINE
Your Intelligence Machine is a complete system we build for your practice or business. It includes:
- Your Centralized Brain — Full extraction of your voice, patient voice, team voice, and mission
- Your Brain Team (50+ AI Specialists) — Interactive assistants your team uses daily
- Your 12-Month Playbook — Strategic roadmap with probability percentages
- 120-Day Brain Tune-Ups — Quarterly updates to keep the system current
- Story Capture — Testimonial system that feeds your Centralized Brain
- Wealthy Collective — Mastermind access with monthly calls
- Momentum KickStart — 6-week implementation program (current bonus)
Approximately 4-6 weeks from full payment to delivery. We do 97% of the work. Your input is simple, fast, and can be done on your own schedule.
Yes. Everything we create belongs to you. Website files, content documents, AI configurations, strategic plans. If you ever part ways with us, it all goes with you. No hostages.
The core intelligence extraction. We extract four components:
- Your Voice (philosophy, tone, what makes you different)
- Patient/Client Voice (exact words they use to describe you)
- Team Voice (communication styles + individual profiles)
- Mission & Values (core of who you are)
This becomes the foundation that powers everything else.
Your strategic roadmap with probability percentages. Includes vision clarity, right people/right seats analysis, meeting cadence, prioritization framework, documentation playbook, and customized KPI dashboard.
Updated every 120 days based on new information you provide.
Your Brain Team is 50+ AI assistants built specifically on YOUR Centralized Brain. Each one specializes in a different area: marketing, sales, hiring, operations, strategy, communication.
They serve your entire team, not just you. Writing follow-ups, handling objections, creating content, answering questions they used to ask YOU.
ChatGPT doesn't know you. It gives generic answers.
Your Brain Team is built on your Centralized Brain. They understand your specific situation, your values, and the language that resonates with your ideal clients.
We asked Claude, ChatGPT, and Gemini to help us build something like this from scratch. They couldn't. That's what WE do
Our mastermind community included with Your Intelligence Machine.
Includes:
- Monthly calls with Dr. Dustin Burleson and Jimmy Nicholas
- Monthly office hours with Jimmy
- Monthly special training
- Community access with other practice owners
- Members-only vault with all recordings
Jimmy's consulting rate is $1,246.25/hour. Dr. Burleson's is even higher. You get both included.
At the end of your delivery call, if you don't believe your Intelligence Machine was worth the investment, request a refund. You'll get 100% of your money back. You keep the Playbook. You forfeit access to your Brain Team and Wealthy Collective.
INVESTMENT & PAYMENT
$4,000. Payment: $500 deposit, $3,500 charged 3 days later.
$10,500. Payment: $500 deposit, $10,000 charged 3 days later.
Top consulting firms charge $150,000+ for strategic alignment. Business operating system consultants charge $8,000-$15,000 just for implementation without AI or ongoing support.
If you hired a brand strategist, marketing consultant, operations advisor, and AI specialist separately, you'd spend $50,000+ managing four vendors.
We're keeping prices accessible during the founding period. They will go up.
We don't know. They'll go up at some point. We don't announce when. The price on the website is the price. If it says $15,000 when you come back, that's the price.
No. If this isn't the right time, save up and come back when it is. We don't honor old pricing. We don't negotiate.
Year 2 and beyond: $5,000/year for Founding Members (standard rate is $12,800/year).
Your Brain Team gets smarter. Your Playbook stays current. Your Wealthy Collective access continues. Rate locked forever.
Renewal is optional. You will not be automatically charged without your consent.
Low. Very low. Most people who complete the process keep what we build because it works. The ones who request refunds typically didn't complete their intake questions or weren't a good fit from the start. That's why we have Clarity Calls — to make sure this is right for you before you buy.
COMPLIANCE & SECURITY
Yes. Our portal is secure and built with confidentiality, privacy, and compliance in mind.
For the Intelligence Machine, your Brain Team is built on YOUR Google Workspace, not ours. Your data stays in your environment.
The Intelligence Machine's Brain Team is built on YOUR Google Workspace. We ensure your workspace is configured correctly for HIPAA compliance before we build. If your Google Workspace is HIPAA compliant, you can use PHI with your AI Specialists.
The Intelligence Brief's AI assistant lives on our shared system. Do not input PHI or patient names.
For fund managers, attorneys, and other professionals handling sensitive data, your existing Google Workspace security protocols apply with the Intelligence Machine. Your data stays in your environment.
The Intelligence Brief's AI assistant should not receive confidential client data.
Wealthy Entrepreneur is SOC 2 certified.
Intelligence Brief: No. The Strategic Intelligence Assistant is hosted on our system.
Intelligence Machine: Yes. Your Brain Team requires at least one Google Workspace account ($8/month or higher, paid directly to Google). Most practices already have this. If you don't, we'll help you set it up in 10 minutes.
PROCESS & SUPPORT
Intelligence Brief: Answer 15 questions (30 minutes). We do everything else.
Intelligence Machine: You and your team answer 100+ questions through our portal. We do 97% of the work. Your input is simple and can be done on your own schedule.
Yes. Our portal allows you to answer questions through writing, audio, or video recordings whenever it's convenient. Built with compliance in mind.
Your team can participate too. We have special onboarding for them. No live calls required unless you want them.
Intelligence Brief: You get a 45-minute strategy call plus 2 roadmap updates within 12 months.
Intelligence Machine: You get scheduled calls with our team, monthly office hours with Jimmy, and Wealthy Collective mastermind access.
No chat-only support. No endless email threads. Real conversations with real people.
Right now, you get Jimmy and his small team directly. No layers. No handoffs. The people who built this are the people who deliver it.
That won't always be the case. As we grow, direct access to Jimmy will change. If that matters to you, now is the time.
WORKING WITH US
No. Both products are standalone. You can take what we build and use it yourself, give it to your existing vendors, or never talk to us again.
If you want a partner who's been in the trenches to build with you, we're here. No obligation.
No. They'll love this. Your Intelligence Brief or Intelligence Machine helps them be more effective. Or use it to evaluate whether your current vendors are delivering.
Once your Intelligence Machine is complete, we can help with websites, AEO (Answer Engine Optimization), sales optimization, authority building, consulting, exit planning, and more.
All additional services are custom priced. We'll help you determine what makes sense.
Yes. We welcome international clients. Our calls are scheduled on different days and times each month to accommodate different time zones.
COMMON OBJECTIONS
You might. Do you know what the people you serve actually SAY about you? The exact words they use? The emotional triggers that made them choose you?
That's what we extract. And that's what powers everything.
You probably can. The question is: should you?
Your time has value. We do this in 3 weeks. How long would it take you between patients and soccer games?
We've been working on this for over 5 months, more than full-time. You'd be starting from scratch.
Both products have money-back guarantees. We deliver everything first. You see the finished product. THEN you decide if you want to keep it. You're not risking anything.
Your Intelligence Brief and Intelligence Machine are extracted from YOU, your team, and the people you serve. They're not templates. They're not generic. They're yours.
GETTING STARTED
Option 1: Submit your $500 deposit for either product and we get started.
Option 2: Schedule A Clarity Call. 20 minutes. No pressure. No pitch. Just a conversation to see if we can help.
This is for you if:
- You're ready to build something that lasts
- You value partnership over transactions
- You're willing to do your part while we do ours
- You want your team to grow with you
- You're done settling for good enough
This probably isn't for you if:
- You're looking for a quick fix or magic bullet
- You're not willing to invest in the foundation before tactics
- You want to do everything yourself
- You blame everyone else when things don't work
Ready to get started?
Strategic report. 90-day roadmap. Clarity in 3 weeks.
Not sure which is right? Let’s figure it out together. 20 minutes. No pressure. No pitch.