The Leadership Team
BRIAN SANTORO
DIRECTOR OF CLIENT STRATEGY
Brian has spent the last decade in the trenches of direct response marketing for private dental and orthodontic practices, helping doctors grow, scale, and in some cases sell the businesses they built.
He did not start on the sidelines. Brian was there when Jimmy’s first company was still finding its footing. He helped scale it from startup all the way through to a private equity sale in 2019. Along the way, he worked with hundreds of orthodontists and dentists, helping them reach more patients online, increase revenue, and build real enterprise value. Several of those doctors built their practices to the point of a successful sale, realizing the retirement they had always envisioned.
Brian’s history with this community runs deep. During his years working alongside Jimmy, he helped serve many of the doctors who came through Dr. Burleson’s coaching program and Burleson Seminars. He attended those events in person. Shaking hands, building relationships, and connecting face to face with the doctors, practice owners, and professionals in the room. He is not new to this world. He knows the people, he knows the challenges, and he knows what these practices need to grow.
Brian does not do transactional. He invests in understanding your goals, your challenges, and what keeps you up at night because he believes the best results are built on trust, not tactics. Every patient he helps a practice reach is a life transformed and he shares in that victory.
That is what gets him out of bed in the morning.
CREDENTIALS
- 10+ Years in Direct Response Marketing for Dental and Orthodontic Practices
- Helped Scale Jimmy’s First Company from Startup to Private Equity Sale
- Hundreds of Orthodontists and Dentists Served
- Trained Under Jimmy Nicholas — GKIC Marketer of the Year (Dan Kennedy)
- Longtime Collaborator with Dr. Dustin Burleson’s Coaching Community and Burleson Seminars
WHAT BRIAN BRINGS
- Deep knowledge of dental and orthodontic practice growth
- Established relationships within the Burleson Seminars community
- Relationship-first approach to client partnerships
- Hands-on experience scaling and exiting a business
- AI-powered strategy and implementation
- The person who connects your goals to our system
ADEBAMBO adio
DIRECTOR OF INTELLIGENCE
Adebambo, or as we proudly call him, “Bam”, did not take the typical path into marketing. He studied Electrical and Electronics Engineering at Obafemi Awolowo University in Nigeria. After graduating, he followed his creative instincts into design, building a career around UX, digital design, and creating experiences that actually work for the people using them.
That engineering mind never left. It shows up in everything he builds, websites, workflows, automations, and the digital systems that power our clients’ growth. He does not just make things look good. He makes them function.
For the past two years, Bam has been a key part of the Wealthy Entrepreneur team, working closely with Jimmy and Brian to bring strategy to life. Jimmy creates the environment that pushes him beyond his comfort zone. Brian brings the detail-oriented precision that raises the bar. Together, the three complement each other in a way that shows up in the quality of the work.
Bam has also had the privilege of working directly with Dr. Burleson and the feeling is mutual. Seeing Dr. Burleson genuinely excited about the work is the kind of validation that tells you the standard is right.
What drives him most is the moment a client sees their vision come to life. Building solutions that excite the people they are built for, and deliver real value behind the scenes, is what makes this work matter to him.
That is the part of the job he never gets tired of.
CREDENTIALS
- Electrical and Electronics Engineering — Obafemi Awolowo University
- UX and Digital Design Specialist
- 2+ Years with Wealthy Entrepreneur
- Direct Collaboration with Dr. Dustin Burleson
- Website, Workflow, and Automation Architecture for Dental and Orthodontic Practices
WHAT BAM BRINGS
- An engineer’s mind with a designer’s eye
- UX-driven websites and digital experiences that convert
- Workflow and automation systems that free up practice owners’ time
- A collaborative spirit trusted by Jimmy, Brian, and Dr. Burleson
- The person who turns the plan into the product