Compare Options Intelligence Brief vs Intelligence Machine

Which One Is Right for You?

The Intelligence Brief gives you a strategic report and 90-day roadmap. The Intelligence Machine gives you a complete system with 50+ AI Specialists your team uses every day. Here’s the breakdown.

THE QUICK ANSWER

Get the Intelligence Brief if:

  • You want clarity before committing to a larger engagement
  • You need a focused 120-day plan, not a 12-month system
  • You want to test what it’s like to work with us
  • You have a marketing person or agency who needs direction
  • You’re not ready to answer 100+ questions right now

Get the Intelligence Machine if:

  • You already know you want the full system
  • You want 50+ AI Specialists your team uses every day
  • You want a 12-month playbook with precise probability percentages
  • You want mastermind access and ongoing community support
  • You’re ready to invest in infrastructure that gets smarter over time

Not sure? Keep reading. Or Schedule A Clarity Call and we’ll figure it out together in 20 minutes.

OUR RECOMMENDATION

Most people should start with the Intelligence Brief.

It gives you clarity, a 90-day roadmap, and a taste of working with us. If you need more after that, you get a $2,500 credit toward the full Intelligence Machine.

The only people who should skip straight to the Intelligence Machine are those who already KNOW they want:

  • 50+ AI Specialists their team uses every day
  • Mastermind access with monthly calls alongside Dr. Dustin Burleson
  • Direct access to our founder, Jimmy Nicholas, through monthly open office hours, special live trainings, and Q&A sessions (Jimmy’s consulting rate is $1,250/hour. Dr. Burleson’s is even higher. You get both included.)
  • A 12-month playbook with ongoing quarterly updates
  • Infrastructure that gets smarter over time

If that’s you, go straight to the Intelligence Machine. If you’re not sure, start with the Brief. You can always upgrade.

THE 5 KEY DIFFERENCES

 

Intelligence Brief

Intelligence Machine

Investment

$4,000

$10,500

Your Input

15 short and simple questions

Questions across several categories (2-4 hours)

AI Assistants

1 (Strategic Intelligence Assistant)

50+ (Your Brain Team)

Planning Horizon

90-Day Roadmap

12-Month Playbook

Mastermind & Direct Access

No

Yes (monthly calls with Dustin & Jimmy)

THE UPGRADE PATH

Start with the Brief. Upgrade when ready.

Your Intelligence Brief investment doesn’t disappear if you decide to upgrade.

Upgrade to Your Intelligence Machine within 12 months of your deposit and $2,500 applies as a credit toward the full system.

Intelligence Machine Investment

$10,500

Your Intelligence Brief Credit

-$2,500

Your Upgrade Investment

$8,000

Everything we learn in your Intelligence Brief feeds into your Intelligence Machine. You’re not starting over. You’re building on it.

The math:

  • You pay $4,000 for the Intelligence Brief
  • If you upgrade, $2,500 transfers
  • You “lose” $1,500
  • You get more credit than what you leave behind

Credit expires 12 months from your Intelligence Brief deposit date.

The good news: there’s no wrong choice. Start with the Brief and upgrade if you need more. Or go straight to the Machine if you already know you want the full system. Either way, you get clarity.

FULL COMPARISON

Features
Intelligence Brief
Intelligence Machine
Investment
$4,000
$10,500
Your Input
15 questions (30 min)
100+ questions (you + team)
Delivery Timeline
3 weeks
3-4 weeks
STRATEGIC INTELLIGENCE
SWOT Analysis
Market Research
Competitive Landscape
Industry Headwinds/Tailwinds
Geographic Analysis
VOICE EXTRACTION
Voice of Market (from reviews)
Your Brand Voice
Light
Full Extraction
Patient/Client Voice
Light
Full Extraction
Team Voice
-
Full Extraction + Communication Profiles
Mission & Values
-
Full Extraction
PLANNING
Marketing Roadmap
90-Day
12-Month
Probability Assessment
Directional (15 data points)
Precise (100+ data points)
Roadmap Updates
2 (within 12 months)
Every 120 days (ongoing)
AI ASSISTANTS
AI Assistants Included
1 (Strategic Intelligence Assistant)
50+ (Your Brain Team)
Built On
Our shared system
Your Google Workspace
PHI/Confidential Data Allowed
No
Yes (if your workspace is compliant)
Team Can Use
SUPPORT & COMMUNITY
Strategy Call
One 45-minute call
Scheduled calls throughout
Call Recording
Mastermind Access
Wealthy Collective included
Office Hours with Jimmy
Monthly
Community Access
OWNERSHIP
Report/Deliverables
Yours to keep
Yours to keep
AI Assistants
Access while active
Yours forever
Everything Transferable
Report only
Full system
CURRENT BONUSES
Momentum KickStart (6 weeks with Jimmy)
10 Books
10 Course Licenses
Momentum Report
Momentum Bulletin

Current Bonuses for Intelligence Machine are subject to change. What you see today may not be available tomorrow.

GUARANTEES

Both products come with money-back guarantees.

Intelligence Brief: At the end of your strategy call, if you don’t believe your Intelligence Brief and 90-Day Roadmap were worth the investment, request a refund. You’ll get 100% of your money back. You keep the report. You forfeit the 2 roadmap updates and access to your Strategic Intelligence Assistant.

Intelligence Machine: At the end of your delivery call, if you don’t believe your Intelligence Machine was worth the investment, request a refund. You’ll get 100% of your money back. You keep the Playbook. You forfeit access to your Brain Team and Wealthy Collective.

We take the risk.

FOUNDING MEMBER PRICING

Both products are at founding member pricing. This will change.

We don’t announce when. We don’t negotiate. The price on the website is the price. If it says $15,000 when you come back, that’s the price.

Current founding member pricing:

  • Intelligence Brief: $4,000
  • Intelligence Machine: $10,500

THE INVESTMENT BREAKDOWN

Intelligence Brief: $4,000

Component

Value

Strategic Intelligence Report

$1,500

Voice of the Market Analysis

$1,000

90-Day Roadmap with Probability

$1,500

Strategic Intelligence Assistant

$500

45-Minute Strategy Call

$997

Call Recording

Included

2 Roadmap Updates (12 months)

Included

Total Value

$5,997

Your Investment

$4,000



Payment: $500 deposit, $3,500 charged 3 days later

Intelligence Machine: $10,500

Component

Value

Your Centralized Brain

$25,000

Your 12-Month Playbook

$10,000

Your Brain Team (50+ AI Specialists)

$14,000

120-Day Brain Tune-Ups

$2,000/yr

Story Capture & Intelligence Pipeline

$6,100

License (up to 25 users)

Included

Wealthy Collective

$3,000/yr

Ongoing Intelligence

$200/yr

Founding Member Bonus

 

Momentum Kickstart

$2,750

Momentum Report

$150/yr

Momentum Bulletin

$50/yr

Total Year One Value

$66,150

Your Investment

$10,500

You Save

$55,650

Payment: $500 deposit, $10,000 charged 3 days later

Year 2+ Renewal (Founding Members): $5,000/year (locked forever)

COMMON QUESTIONS

Yes. If you already know you want the full system, get the Intelligence Machine. The Intelligence Brief is for people who want clarity first or want to test working with us before the larger investment.

Schedule A Clarity Call. We'll figure it out in 20 minutes. No pressure. No pitch. Just clarity on which option fits your situation.

No. The Intelligence Brief is a standalone product. You can take your report, implement your 90-day roadmap, and never talk to us again. The upgrade path is an option, not an obligation.

The Intelligence Brief gives you a strategic report and a 90-day plan with one AI assistant you can ask questions.

The Intelligence Machine gives you a complete system: full voice extraction, 50+ AI Specialists your team uses daily, a 12-month playbook with precise probabilities, mastermind access, and quarterly updates forever.

The Intelligence Brief is a research project. We deliver a report.

The Intelligence Machine is infrastructure. We build a system that gets smarter every 120 days, includes 50+ AI Specialists for your entire team, and comes with mastermind access and ongoing support.

Top consulting firms charge $150,000+ for comparable systems. The Intelligence Machine is priced for accessibility during the founding period.

The Intelligence Brief's Strategic Intelligence Assistant lives on our shared system. Do not input Protected Health Information (PHI), client names, or confidential data. Use it for strategy, marketing, and operations.

The Intelligence Machine's Brain Team is built on YOUR Google Workspace. We ensure your workspace is configured correctly before we build. For medical practices, this means HIPAA compliance verification. For fund managers, attorneys, and other professionals handling sensitive data, your existing Google Workspace security protocols apply. Your data stays in your environment. Wealthy Entrepreneur is SOC 2 certified.

Intelligence Brief: No. The Strategic Intelligence Assistant is hosted on our system.

Intelligence Machine: Yes. Your Brain Team requires at least one Google Workspace account ($8/month or higher, paid directly to Google). Most practices already have this. If you don't, we'll help you set it up in 10 minutes.

Both products cover one location by default.

Intelligence Brief: Additional locations are $1,500 each. You can add them at any time.

Intelligence Machine: Additional locations are $4,000/year each. Contact us for multi-location quotes.

You're not required to include all locations. Start with one. Add more later.

Ready to decide?

Strategic report. 90-day roadmap. Clarity in 3 weeks.

Complete system. 50+ AI Specialists. Infrastructure that lasts.