Service-Based Entrepreneurs
SERVE YOUR CLIENTS BETTER. CONNECT WITH NEW ONES.
Plumbers. Builders. Contractors. Consultants. Coaches. Agency owners. Fund managers. Attorneys. Cleaning companies. Salons. And any service-based business looking to create bigger impact. We've helped 10,000+ entrepreneurs. We understand your world.
WHAT DO YOU WANT?
Freedom to step back without things falling apart? A team that speaks your message consistently? A plan with objective probability of success instead of guessing or hoping? Profitable ways to connect with more clients? More clarity and confidence you’ll hit or exceed your next 12-month goal?
Different goals. Same solution.
WHY WE UNDERSTAND
We’re not academics teaching theory. We’re operators.
Jimmy Nicholas and Dr. Dustin Burleson, MBA have each spent over two decades consulting service-based entrepreneurs. Both trained under Dan Kennedy in direct response marketing. Both built businesses and sold to private equity. Both invest in real estate and private deals – not just stocks and bonds.
We know what it takes because we’ve done it.
HERE'S HOW
YOUR INTELLIGENCE BRIEF & 90-DAY ROADMAP
Clarity in 3 Weeks. Not Guesswork. Not Hope. A Plan You Needed Yesterday
You answer 15 questions. We deliver a strategic report with SWOT analysis, market research, and a 90-day roadmap with probability percentages of achieving success. Includes a 45-minute strategy call plus 2 updates as your situation evolves.
YOUR INTELLIGENCE MACHINE
Everything Your Team Needs. Nothing They Don't
50+ AI assistants your team uses every day. 12-month playbook with probability percentages of achieving success. Separate onboarding for founder, leadership, and team. System gets smarter every quarter.
WHAT CAN THIS LOOK LIKE
Here’s what typically happens for service-based entrepreneurs…
Results vary. These stories represent typical outcomes depending on your market, your team, and your commitment to executing the plan.
Victor, Fund Manager
$4.2M Raised. Largest Round Ever
40 investors loved him. New investor acquisition was painful. Messaging was too technical. Tire-kickers who never committed.
Month 2: Rewrote investor communications based on what existing investors actually said about him. Trust-focused instead of returns-focused.
Month 4: Investor update emails got warmer. Existing investors started forwarding to friends. Unsolicited.
Month 7: Refined investor calls. Close rate improved from 23% to 41%.
Month 12: Raised $4.2M. Largest round ever. 60% from new investors.
Most said: “I felt like I could trust you before we even got on the phone.”
Tyler, Plumber
Two Renovation Jobs. One at 80% Margin. One at 65%.
Frustrated with his marketing agency. Nice people. Missing strategy. Got the Intelligence Brief. Had his agency change the messaging. Within two months: 12 more emergency calls than the previous year. Two turned into major insurance renovation jobs.
Dave, Custom Home Builder
18-Day Cruise in Europe
His team wasn’t on the same page. Clients, employees, vendors, and subcontractors texted him directly for everything. Constant friction.
The Intelligence Brief gave him the messaging he’d been searching for his entire time owning the company. His team started answering questions without needing Dave. Six months later, he took his wife on an 18-day cruise in Europe.
Anna, Residential Cleaning
65% to Full Capacity in 76 Days
No system for getting clients other than referrals. No predictability.
The 90-Day Roadmap made client acquisition priority one. Within 76 days: full capacity. She hired another crew because she finally had confidence she could keep them busy.
Christine, Tanning Business
From Struggling to Cashflow Positive
Struggling to pay business bills and personal expenses. The salon started great, then slowly declined. The 90-Day Roadmap showed her how to implement memberships with annual prepay discounts. Immediate cashflow boost. Then direct mail to affluent neighborhoods: 87 new people. 12 bought memberships.
WHAT'S NEXT?
90-day roadmap. Probability assessment. Clarity in 3 weeks.
50+ AI Specialists. 12-month playbook. Infrastructure that lasts.
Talk to Jimmy or his team. 20 minutes. No pressure.